Showcase

Air Berlin

Industry:

Airline

Focus:

B2B & B2C - regional, Germany-wide, Europe-wide, global

Target group:

Depending on the project, experience-oriented twenty-somethings from Germany and neighboring countries, trade visitors at the ITB tourism trade fair or the general public

Objective:

Image campaign, brand strengthening, product launch, new customer acquisition

Implementation:

Promotion shuttle, outdoor advertising, media, guerrilla marketing, use at company events

Operating environment:

Lollapalooza Festival, ITB trade fair, Berlin city center

back to overview